The agent who represents the buyer is responsible for presenting the various properties, drawing up a contract and making a quality offer. We at Lions Group we insist on the professionalism and quality of work of all our agents. Become part of our close-knit team by applying for one of our open positions.
When representing a property buyer, follow these steps to achieve success:
Targeting favourable offers
The first step to success is to direct them to a good and competitive offer. Do an analysis of properties that are similar to the one they are looking for and determine the price they are willing to pay. Some factors to consider are: the current value of the properties, the region in which your clients are looking for a property and the current market situation. The results of your efforts will help shape offers to the buyer.
Preparation of contract
Once your clients settle on a specific offer, your job as their representative is to draft a contract to present to the sellers. Your goal at this stage is to fully protect the buyer's interest by creating the necessary terms and conditions, such as clauses in the contract. For most people, buying a property represents the largest investment they make in their lifetime and in most cases their largest financial debt.
Note the following factors:
- The price agreed by both parties
- Furniture (if any)
- The amount of the deposit
- The date on which the transaction will be concluded
- Unforeseen circumstances
- Credit Facility
Presentation to the seller
When you're ready to present to the seller, present the buyer and your offer as the best on the market. If you present it well, it will set your client apart from others who are bidding on the property. Strengthen your client's position by emphasizing their financial capabilities, their willingness to deal, their motivation, and even consider the human factor. Make sure that the negotiations are in your client's favour.
The human factor
For some property sellers, the human factor matters most all else being equal. For example, if they have an offer from a family who imagines how they will create priceless memories in their new home, it can tip the scales in their favor. Never underestimate the human factor and foster a good relationship between buyer and seller. Of course, remember to protect your client's interests fully.
Informing buyers of actual market conditions
One of the keys to negotiating deals in the real estate market is really knowing it well. Also informing the client about the real state of the market at that moment. If you use market research results, you can reach a real insight in your client about his success. Inform your customers about the market conditions and build real perceptions in them to avoid unpleasant situations and multiple questions.
